Concept information
Preferred term
third party data
Definition
- Third-party data is any information collected by an entity that does not have a direct relationship with the user the data is being collected on. Often times, third-party data is collected from a variety of websites and platforms and is then aggregated together by a third-party data provider such as a DMP.
Broader concept
Source
- SPOTX, Eric Shiffman (2020), "What is Third-Party Data?", https://www.spotx.tv/resources/blog/product-pulse/what-is-third-party-data/
In other languages
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Dutch
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French
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German
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Greek
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Italian
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Slovenian
URI
https://vocabs.sshopencloud.eu/vocabularies/sshocterm/third_party_data_205
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